1.1 DEFINITION OF ADVERTISING Advertising as defined by American Marketing Association (AMA), ‘any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor 1.2 FEATURES OF ADVERTISING The organization needs to pay for the time slot or the space booked in case of broadcast or print advertisements. There is […]

INTRODUCTION TO CUSTOMER: The traditional definition of a customer is – “Someone who buys goods or services.” A customer is someone who buys something. This person is a customer of a private sector business where a product or service is sold for profit. If a private sector enterprise loses its customers, it loses its sales,

Listed below are the types of business partnerships with simple examples 1. Joint Venture 2. Strategic Alliance • Companies work together but stay separate. • Example: Uber & Spotify let riders play their music during rides. • Benefit: Flexible partnership without merging. 3. Franchise • A company gives someone the right to use its brand.